Naturally occurring elements such as lead and arsenic are present in the soil, air, and water. A Welch's spokesperson said, "All Welch's juice is safe and strictly complies with all applicable legal requirements. The CR team reached out to food companies whose juices were tested their responses are included in the report. But, the FDA says, "We know there is more work to be done to reduce these elements in our food supply and we place a high priority on reducing exposure among infants and children, as the very young are more susceptible to their potential adverse health effects." Overall, the new test results point to a reduction in heavy metals, compared with results from tests performed several years ago. The Salt How Much Arsenic Is Safe In Apple Juice? FDA Proposes New Rule In response to the new report, an FDA spokesperson said in an email, "We welcome the data provided by Consumer Reports and will review it in its entirety as part of our larger, comprehensive effort to reduce toxic element exposure." Several years back, the FDA proposed a 10 parts-per-billion limit on arsenic in apple juice, but the agency has yet to issue a guideline. Bole says she agrees with the CR report's call for the FDA to update its standards. "We know there are no safe levels of exposure to these heavy metals," says Aparna Bole, a pediatrician in Cleveland who serves on the American Academy of Pediatrics' Council on Environmental Health. And a sample of Trader Joe's Fresh Pressed Apple Juice exceeded a 10 parts-per-billion threshold for arsenic that has been recommended as an allowable level. Juice samples came from 24 national and private-label brands.įor instance, two Welch's products contained levels of lead that exceed the standard for bottled water set by the Food and Drug Administration. The consumer-advocacy organization Consumer Reports tested 45 fruit juices, including apple, grape and juice blends, and found that 21 of them had "concerning levels" of cadmium, arsenic and/or lead, according to a new report. Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed".Traces of cadmium, lead and arsenic have been discovered in many brands of apple and other fruit juices. The product was successful and gave Ocean Spray a product that could be sold year round. Working together with food editor Sylvia Schur of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. Marketing executive Edward Gelsthorpe was hired by the company in 1963, having worked in the marketing and product development areas at Bristol-Myers. Cranapple started a trend and was followed by other juice blends. The Cranapple blend helped turn the cranberry into a year-round product. Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The juice blend is marketed as combining the tartness of cranberry with the sweetness of the apple. Cran-apple juice (trademark registered as Cranapple) is a blend of cranberry juice and apple juice marketed by the Ocean Spray cooperative, styled as Cran
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